Peloton exercise bike brand Blindside By SATC Ep
WARNING: ‘YUGE SPOILERS TO COME.
In the first episode of the Sex and the city to restart, And just like that, Carrie (Sarah jessica parker) husband Mr. Big (Chris Noth) had a heart attack while riding a Peloton exercise bike and died.
After his death, Peloton’s stocks took an absolute plunge from a high of US $ 45.21 on Dec.9 when the episode dropped to US $ 37.83 on Friday afternoon.
Platoon has since issued a statement at Us weekly in which their cardiologist points out that Mr. Big was hardly a mainstay of health.
Dr. Suzanne steinbaum is the cardiologist and member of the Peloton Health and Wellness Advisory Board, who explained that: “Mr. Big is living what many would call an extravagant lifestyle – including cocktails, cigars and big steaks. – and was at serious risk as he had already had a heart event in Season 6.
âThese lifestyle choices and perhaps even his family history, which is often a significant factor, were the likely cause of his death. Riding his Peloton bike may even have helped delay his cardiac event. “
Talk to Buzzfeed News, platoon spokesperson Denise kelly revealed they were told their product would be used on the show, and even approved Jess King, but they had no idea that the bicycle would result in the death of a character.
âHBO got the Peloton bike on their own,â Kelly said. “Peloton knew that a bicycle would be used in the episode and that Jess King would play a fictional Peloton instructor.”
âFor reasons of confidentiality, HBO did not disclose the larger context surrounding the Peloton scene in advance,â Kelly said.
Meanwhile, Vulture described the product placement as “the worst Peloton ad ever.” Too true, folks.